There has been lots of interest in Social CRM. George highlights some articles that provide insight in how to leverage Social CRM. He also talks about a new white paper from Informz on eMail Marketing, a new survey from NTEN, and a couple of new ways to use Twitter.
Articles:
• To Maximize Social CRM Rewards, Organizations Must Consider Objectives, Strategy
• Best Practices Key for Successful Social CRM
• Organizations Must be Willing to Adapt to Optimize Social CRM
• Informz – E-Mail Marketing 101
• Majority of Seniors Now Online
• Is Social Media Right for Your Organization?
• Nonprofit Technology Staffing and Investments Survey Report
