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Beyond Relevance

A Conversation on the New Paradigm for Associations

Associations aspire to be the best source of content and community for their members and the industries or professions they serve. Many talk about enhancing relevance as a way for associations to reclaim their dominant role. But, what does relevance really mean? And, is it really enough?

Beyond Relevance: A Conversation on the New Paradigm for Associations is a dynamic three part Webcast is a series of conversations designed to build one Webcast upon the other. Sign up to hear some of the leading thinkers on this issue, both from inside and outside the association industry are joining together to discuss this topic.

February 25: Register | March 16: Register | March 31: Register

The third complimentary Webcast in the three part series is on March 31st at 2:00 p.m., EST. This is the final Webcast. Panelists will tie in the theories, applications, and evolving conversations from the two previous Webcasts and participants to share their final thoughts on whether relevance is enough anymore. They will also discuss how associations can address this topic to offer the most value to their members.

Click here to register.

These three conversations will explore the challenges associations face in a world of hyper-available information, the struggle to become the anchor of community life in the minds of constituents, and the many options available for restoring the prominence of associations as the premier source of information and connectedness.

The opportunity to interact with panelists during and between Webcasts will be facilitated through a variety of different technologies, to ensure that the conversation leverages the ideas of as many participants as possible.

Email: jcrane@tmaresources.com

Join the Beyond Relevance conversation:

Who’s Talking About it?

Jeff De CagnaJeff De Cagna
Chief Strategist and Founder
Principled Innovation LLC

Jeff De Cagna FRSA is chief strategist and founder of Principled Innovation LLC, located in Reston, Virginia, and the association community's leading voice for innovation. Jeff is a Fellow of ASAE & The Center for Association Leadership, and a strategic advisor to associations across North America and around the world.
blog | twitter.com/pinnovation

Mark DrapreauMark Drapreau, PhD
Director of Innovative Social Engagement
Microsoft

Dr. Mark Drapeau is the Director of Innovative Social Engagement for Microsoft's U.S. Public Sector division. Previously, he was an adjunct professor of Media and Public Affairs at The George Washington University, and a research fellow at the military's National Defense University.
http://markdrapeau.com
@cheeky_geeky
@microsoft_mark

Maddie GrantMaddie Grant, CAE
Chief Social Media Strategist
Social Fish

Maddie Grant, CAE is a top-ranked association/nonprofit industry blogger and chief social media strategist for SocialFish, a consultancy that helps organizations build community on the social web. Her "SocialFishing..." blog covers the intersection between social media and association management.
socialfish.org | twitter.com/maddiegrant

Mark MorrisMark Morris
Senior Strategist
The Brand Consultancy

Mark Morris is the founder and senior strategist for The Brand Consultancy. He is both an entrepreneur, building and operating six businesses over a 34 year career, while also engaging over 80 companies from start-ups to global brands in comprehensive strategy engagements.
thebrandconsultancy.com

Jamie NotterJamie Notter
Vice President for Organizational Effectiveness
Management Solutions Plus

Jamie Notter, VP Organizational Effectiveness, provides external management consulting and speaking to associations, nonprofits and for profit corporations, in addition to serving as Executive Director for several MSP client Associations.
mgmtsol.com | getmejamienotter.com
@jamienotter

Ken WolffKen Wolff
Partner
Achievance

Ken Wolff is an experienced management consultant and one of the founding members of Achievence LLC, a premier growth consulting firm focused on mid to large sized professional services firms. Achievence Clients that Ken has worked with include, Deutsche Post Global Mail, American Express, ESS, SAIC, Rolls Royce, Morgan Franklin and PricewaterhouseCoopers as well as some fast growth businesses such as Red Hat Linux and BrainBench.
achievence.com

Moderated by:

Nedra WeinsteinNedra Weinstein
Principal
Arden Consulting

Nedra Weinstein is a principal with Arden Consulting, an organization development consulting firm that provides strategic planning, leadership and team development, and group facilitation services for clients in the corporate, government and non-profit arenas.
Nedra@ardenconsults.com
http://ardenconsults.com
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